About the author

Amy Kelly UserTesting author

Amy Kelly

Amy is a marketer in the EMEA region. When she’s not working hard on promoting brands in EMEA, you can find her exploring Edinburgh’s culinary arts. 

All works by Amy Kelly

Blog

4 best practices for delivering top ecommerce experiences 

The ecommerce marketplace continues to grow rapidly. With increasing digital literacy amongst consumers and...
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Blog

3 key insights from retail experts on the future of ecommerce

Preparing for the metaverse disruption, the evolution of customer data in personalisation methods, and...
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Blog

How leaders can prevent burnout within their research teams

As we approach nearly two years of working remotely, a lot has changed. By...
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Blog

Three CX lessons from the C-Suite

Customer experience (CX) is fast becoming the differentiator for success and startups that are...
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Blog

Retail vs online: the current feelings and expectations of European shoppers

The experience of shopping, specifically for non-essential items, varies in importance across people. For...
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Blog

3 tips for starting a UX division from scratch

We interviewed some of Europe’s leading UX practitioners from brands like Skyscanner, TalkTalk, Culture...
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Blog

3 big ideas on modern-day innovation

Over the course of five days, some of the world’s biggest brands took to...
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Blog

The changing buying behaviours of UK consumers and their response to crisis communications

The UK government and NHS workers nationwide are asking the UK population to stay...
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Blog

All I want for Christmas is customers—do UK retailer’s festive ads bring them in?

Every year in the UK, we wait with anticipation and excitement for the first...
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