All works by Janelle Estes

Blog

The outlook for Black Friday 2022: a UserTesting survey shows surprises

With inflation, other economic challenges, lingering post-pandemic anxiety, and an earlier start to holiday...

Blog

Celebrating 15 years of human insight: how empathy and trust is shaping customer experience

15 years ago, the release of Apple’s new iPhone had technophiles and Luddites alike...

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COVID-19 and changes in behavior: why you must relearn your customers

Although the world is always in a state of change, you'd be forgiven if...

Blog

Making the switch to collecting customer feedback remotely

Like many companies, we’re closely monitoring the latest on COVID-19 and thinking about the...

Blog

How to find your way to the customer experience promised land

Customer experience has become so important—even more important than products themselves—that more than 80%...

Blog

Don't confuse digital transformation with customer experience

This post was originally published by our friends at CMS Wire and is shared...

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How to get your whole company to buy into the customer experience ethic

It makes sense, doesn’t it? Having everyone in a business feel responsibility for customer...

Blog

The power of emotion and empathy in advertising: a study of Nike's USA Women's World Cup advertisement

In today’s era of instant information and entertainment, it can be a challenge to...

Blog

Crafting a Well-Rounded User Research Plan

Those involved with the success of a website have an array of research tools...