All works by Jennifer DeRome

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Blog

4 steps to build an awesome UX team

As organizations begin to appreciate the value of user experience research, the need for...

Blog

Preference Testing: What to Do Before You Run A/B Tests

In the world of user research, A/B testing is one of the most popular...

Blog

Vistaprint Turns to UserTesting to Understand Vexing Usability Issue [Case Study]

The challenge Design and printing company Vistaprint thought they had done everything right in...

Blog

How good UX leads to conversions

Whenever I hear someone ask why the user experience is so important, I think...

Blog

Why first impressions matter

It’s no secret: first impressions are a big deal. The first few moments of...