About the author

Michael Mace UserTesting author

Michael Mace

Michael Mace is the VP of Market Strategy at UserTesting and a veteran of over 25 years in the tech industry. He's held marketing and strategy roles at Apple and Palm, co-founded two startups, and has consulted for many tech industry companies.

All works by Michael Mace

Photo of 3 people reviewing a marketing plan at a conference table

Blog

How to drive more effective marketing with fast human insight

Most marketing deliverables are sent “in the blind” without any testing to verify that...
Read more

Blog

Does it resonate? How marketers can test experiences

The speed of marketing in the digital age is a double-edged sword. We create...
Read more
Photo of four business professionals meeting at a conference table

Blog

Design for emotion, not usability: how generative AI changes the rules of successful software

Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
Read more
Photo of a man reviewing A/B testing results

Blog

How to use human insight to supercharge your A/B tests

A/B testing is a powerful way to improve online experiences, but often it can...
Read more

Blog

Electric pickup showdown: Tesla Cybertruck vs. Ford F150 Lightning

As the electric vehicle (EV) market grows, car companies are jockeying to get customer...
Read more

Blog

Public attitudes, behaviors, and reactions across the US to COVID-19: a UserTesting study

We’ve all recently been impacted by the virus, but to what extent varies from...
Read more

Blog

The rise of the Experience Economy: the 2019 CX Industry Report

The lines between the products and services people interact with—whether just a few times...
Read more

Blog

5 top tips for marketers conducting customer experience research

Our recent webinar on how fast human insight is revolutionizing marketing resulted in some...
Read more

Blog

UserTesting now lets you test almost any experience, anywhere

New suite of in-the-wild business services and better, faster mobile tests for everyone (now...
Read more
© UserTesting 2025
SOC security logo CSA security logo GDPR security logo