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5 fun UX games to increase your user knowledge

Researchers and designers need to tell a holistic user story, based on real individuals...
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How to create personas using Google Analytics

Personas are a powerful way for marketing and product teams to humanize their craft...

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Craigslist: Success without design

Craig Newmark moved to San Francisco at the height of the internet boom in...

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A brief guide to Minimum Viable Product (MVP) in UX

If you're new to the world of UX and product design, you may be...

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31 expert opinions on the importance of UX in marketing

The phrase "user experience" is most often thought of in terms of product. It...
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How to run a true intent study

What is a true intent study? A true intent study is a type of...

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A comprehensive guide to in-depth interviews (IDIs)

You might have user data. But do you fully understand the why behind the...

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An essential guide to research operations

Introduction Is your user research department wasting time on repetitive tasks? Perhaps your approach...
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What is a click test and why should it be part of your UX toolkit?

Whether it’s evaluating a current website, testing a prototype, or iterating throughout the product...