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Woman holding credit cart looking at laptop

Blog

11 interesting approaches to guest checkout design

While it was once common practice to ask customers to register before moving into...
Two women in an office reviewing a document

Blog

11 pleasing examples of ecommerce product copy

Good copywriting on product pages can be taken for granted or overlooked. But when...
3 coworkers huddled around a desk pointing to a tablet

Blog

What is guerrilla testing and how do you use it?

What is guerrilla testing? Guerrilla testing is a means of gathering user feedback by...
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Blog

What’s the difference between formative and summative usability testing?

Usability tests are used to discover the effectiveness of a design and evaluate the...
Group of people sitting in a small circle talking

Blog

Demystifying UX statistics: What is p and what does p < 0.05 mean?

We spend a lot of our time analyzing the data, identifying insights, and making...
Two women discuss over a tablet.

Blog

What are confidence intervals and why do we need them?

Why do we need confidence intervals? When we run usability studies we are typically...

Blog

What metrics and KPIs do the experts use to measure UX effectiveness?

What’s the difference between UX metrics and KPIs? UX metrics are a set of...

Blog

Say hello to the new EnjoyHQ homepage

The new EnjoyHQ homepage has been designed from the ground up to provide a...

Blog

6 ways to remove the guesswork from the product development process

How do you take the guesswork out of the development process? Is it by...