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Blog

What is product discovery and why is it important?

Product discovery marks the beginning of a journey. It’s a team’s first vital step...
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Blog

UX surveys: Learn more about this quantitative research method

Surveys help organizations understand users better by getting direct customer feedback. Many UX teams...

Blog

Prioritizing UX testing according to your organization's risk tolerance

Every user-centered organization must understand the value of usability testing . It provides invaluable...

Blog

Creating a product development strategy that drives results

Product development can be a challenge. With tech evolving fast and people's expectations constantly...

Blog

Product discovery process in Agile

When your teams have a revolutionary software project on the horizon promising a positive...

Blog

What is UX research?

How we think of and practice UX ( user experience) research has evolved rapidly...

Blog

How to set and measure UX goals

User experience (UX) differentiates successful and unsuccessful products and services in a digitally inclined...

Blog

Usability vs. user experience: What’s the difference?

Prioritizing user experience isn't a one-size-fits-all process. There are multiple dimensions to it. Using...
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Blog

What is the Lean UX process?

At its core, the Lean User Experience approach is about putting users first. It's...