In 2022, it's safe to say that remote UX research is where it's at.
Would you like access to millions of participants across the globe? To run a whole project from start to finish in less than a week? How about achieving colossal time and cost savings without leaving your desk?
If this sounds up your street, you've come to the right article. Below, we'll explore everything there is to know about running super successful remote UX research and testing.
In this how-to guide, you'll discover:
Let's get going!
Thanks to advancements in software, there are tons of tests that you can perform remotely. But before we overwhelm you with ideas, let's first focus on the two main types of remote research: moderated and unmoderated.
A digitalized version of the in-lab experience, where moderators observe research participants in real-time through video conferencing technology.
Just as you would in the lab, the moderator guides the user through tasks, analyzes their interactions and spoken feedback, and interjects to ask questions as necessary. The main difference, of course, is that participants and moderators don't even have to leave their homes to take part!
An unobserved method of gaining user feedback for websites, prototypes, and mobile apps using specialist user research platforms.
These platforms harness the power of automation to rapidly collect quantitative, qualitative, and behavioral feedback from research participants as they interact with your solution from their own devices.
The process is entirely asynchronous, meaning you get fast, accurate results without the need to watch or interact with users in real-time.
Within both of these test types, you can use dozens of research methods: A/B testing, tree testing, and card sorting, to name a few.
The next question, of course, is: which type should you go for?
Let’s look at the pros and cons of each method.
Benefits
Challenges
Benefits
Challenges
The answer is both. We recommend a blended approach, sometimes using moderated and sometimes unmoderated, depending on the context.
For example, let's say you'd like to enhance the online customer journey.
You could start with a moderated study, where you watch participants use your application live, and ask them spur-of-the-moment questions about their experience.
Armed with these insights, you could then run an unmoderated test to validate your proposed changes with statistically significant data.
At this point, you may be considering abandoning in-person research for good. You wouldn't be alone in this. Many organizations are pivoting to remote-only research, using best-in-breed tools to create superior research programs that are efficient, accurate and cost-effective.
While some nay-sayers may worry about the quality of data gathered in remote settings, if you've got the right software in your arsenal, this really shouldn't be an issue. In fact, we'd argue that you may get more valuable insights through remote research. After all, participants are more likely to feel at ease in their own homes than in a clinical conference room.
Here's a handy table that compares how remote research stacks up against in-person testing based on a number of critical success factors:
Remote and in-person UX research: Critical success factors
Remember, that the route you go down is entirely up to what you feel works best in your organization. You may choose to take a hybrid approach, blending global remote studies with smaller, in-person focus groups.
Transitioning from in-lab to remote user research is very exciting, but it's also an entirely different experience.
While learning from trial and error is undoubtedly invaluable, it's also helpful to familiarize yourself with best practices from people who've been in your shoes.
With that in mind, here's some helpful guidance from our experts:
With so many benefits, it's no wonder that so many organizations are pivoting to remote moderated and unmoderated research - and we're thrilled that the UserTesting platform is supporting them.
To learn how some of our customers are accelerating remote testing, head to our customer stories. Want to see how UserTesting could supercharge your UX product and design decisions? Try a free demo today.