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UX strategy: the foundation of a successful product
It's no secret that a comprehensive business strategy is vital to an organization's success...
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How to build a customer experience strategy framework
In today’s competitive market, great customer experience is a key driver of success. As...
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Digital innovation and insights driving customer-centric transformation: THiS Connect London 2024
The Human Insight Summit (THiS) Connect: London 2024 was a must-attend event for digital...
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How to achieve product-market fit
According to CISQ, $2.26 trillion is spent on software re-work in the US So...
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Benchmarking UX: how to track improvements over time
A fellow UX professional recently told me a fun story: Her boss came to...
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Top product design principles for creating standout products
Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...
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Mastering product design prototyping
Product design prototyping involves building early versions of a product to test and refine...
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The ultimate guide to product roadmaps: strategies, templates, and best practices
As products grow more complex with additional features, platforms, and customer segments, it's important...
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A comprehensive guide to A/B testing for CRO and UX
Here's a familiar scenario: you're at a fork in the road with two different...
