Blog
Four psychology principles every UX designer should know
You don't need to be a psychologist to conduct user research, but understanding the...
Blog
A UX introduction to instructional design (ID)
Under the broad umbrella of human-centered design, user experience design (UXD) and instruction design...
Blog
Leading vs. lagging indicators: What’s the difference?
To understand the present, we must know the past. To create the future, we...
Blog
What is patient experience?
While it’s not hard to imagine what patient experience means, keeping the focus on...
Blog
What are customer exposure hours?
Customer exposure hours are the number of hours a team spends observing customers interacting...
Blog
What is digital transformation and why it matters
In 2011, Capgemini and MIT defined digital transformation as the use of technology to...
Blog
How to write a UX research report and present your findings
Writing a UX research report can feel like studying for an exam. You know...
Blog
What user researchers need to know about accessibility
As a UX researcher, you are intimately familiar with identifying and solving problems. However...
Blog
What’s the difference between UX research and market research?
It's tempting to rely on existing market research rather than new user research to...
