UserTesting Blog

Featured articles

  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
  • Blog

    How to measure UX ROI and impact

    UX teams often face the challenge of getting stakeholders excited about their findings and...
  • Team of UX designers optimizing websites and apps

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    Top 10 UX optimization tips

    With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...
  • Blog

    How to write user experience survey questions

    When improving your product, leveraging user experience (UX) survey questions is one of the...
  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
  • product design principles

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    Top product design principles for creating standout products

    Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...

All articles

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The top 5 ways to find time for your side hustle—and keep it for the long haul

So you’ve decided on a side hustle and made a commitment. The remaining question...

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How to get better research and insights, according to a Research Manager at Equinox

UX Unfiltered is our series where we hear from UX, CX, design, and research...

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How usability testing works

What is usability testing? If you've ever spoken to your users about how they...
Photo of 3 people adding sticky notes to a clear board, shown from the other side of the board

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How to use affinity mapping for user research

When it comes to categorizing information, nothing is obvious. The way you perceive one...

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How a product designer at USA TODAY leverages unexpected user feedback

UX Unfiltered is our series where we hear from UX, CX, design, and research...

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The outlook for Black Friday 2022: a UserTesting survey shows surprises

With inflation, other economic challenges, lingering post-pandemic anxiety, and an earlier start to holiday...

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Why your organization should leverage social commerce

More and more eCommerce brands are starting to sell their products on social media...
Man smiling sitting in office desk looking at laptop

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Sustainability templates for usability testing

​ With increasing global demand for sustainable products and processes, organizations are eager to...

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User testing vs. user research

User feedback is the key to making any business successful—whether you’re launching an app...