UserTesting Blog

Featured articles

  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
  • Blog

    How to measure UX ROI and impact

    UX teams often face the challenge of getting stakeholders excited about their findings and...
  • Team of UX designers optimizing websites and apps

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    Top 10 UX optimization tips

    With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...
  • Blog

    How to write user experience survey questions

    When improving your product, leveraging user experience (UX) survey questions is one of the...
  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
  • product design principles

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    Top product design principles for creating standout products

    Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...

All articles

Person on a phone call looking at his laptop

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What is an affinity diagram and how do you use it?

When it comes to categorizing information, nothing is obvious. How you perceive one bit...

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5 rules for creating a good research hypothesis

A hypothesis is a proposed explanation made on the basis of limited evidence. It...

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UX best practices for GDPR compliance

When the European Union’s General Data Protection Regulation, or GDPR, went into effect on...

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Stay connected to your customers with templates for IoT

Years ago, connected devices were more of a novelty than a necessity. Today, it’s...

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IDEO's human centered design process

​IDEO is one of the most innovative and award-winning design firms in the world...

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Is usability testing functional or non-functional?

Usability testing is a method of non-functional testing that examines how well the product...

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The pivotal role of the Chief Digital Officer

This post was originally published by our friends at CIO Dive and is shared...
Photo of a large group of diverse professional people

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How to choose the right participants for your UX research

One of the most important factors that contribute to a successful user research study...

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How to design with privacy in mind

While privacy UX ensures your consent permission experience is positive for your user, there...