UserTesting Blog

Featured articles

  • Top down view of 4 colleagues at a round desk in a meeting

    Blog

    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
  • Blog

    How to measure UX ROI and impact

    UX teams often face the challenge of getting stakeholders excited about their findings and...
  • Team of UX designers optimizing websites and apps

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    Top 10 UX optimization tips

    With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...
  • Blog

    How to write user experience survey questions

    When improving your product, leveraging user experience (UX) survey questions is one of the...
  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
  • product design principles

    Blog

    Top product design principles for creating standout products

    Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...

All articles

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How to delight your raving fans through customer listening

It doesn’t seem intuitive—from a design perspective—to add steps to a sign-up process, but...
Photo of someone's hands reaching for a bowl of food

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UserTesting’s Squash Hunger initiative provides over 200,000 meals

Millions of people around the world don’t know where their next meal will come...
Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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CX vs. UX: what’s the difference?

While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

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How Canva uses a blend of UX and functional bug data to improve global customer experience

Since launching in August 2013, Canva has been empowering the world to design. Today...

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Executive alignment drives customer-centricity: insights from a C-level strategist

Knowing your audience is foundational for marketers, UX professionals, and project managers alike. However...

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Retail vs online: the current feelings and expectations of European shoppers

The experience of shopping, specifically for non-essential items, varies in importance across people. For...

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New innovations that improve speed and quality of insights: April 2021 Product Release

At UserTesting, we believe all teams should build empathy for their customers and bring...

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New in-product template gallery makes launching tests easier than ever

Customers now have more choices than ever before, so providing an exceptional customer experience...

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Introducing smart tags for analyzing video and written feedback

Collecting customer and user feedback has become a cornerstone for building exceptional products and...