UserTesting Blog

Featured articles

  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

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    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Group of people shopping for holiday shopping article

    Blog

    How retailers can win this holiday season

    Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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Jira integration: on-demand human insights where product decisions are made

Customer feedback is often the cornerstone of building great products and experiences. After all...
Photo of a crowd in COVID masks protesting

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4 test templates for building empathy on issues of racial equality

Across the globe, organizations large and small are moving quickly to stand together with...

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COVID-19 and changes in behavior: why you must relearn your customers

Although the world is always in a state of change, you'd be forgiven if...

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3 big ideas on modern-day innovation

Over the course of five days, some of the world’s biggest brands took to...
Photo of a woman sitting on the floor of a well lit room holding her credit card while looking at her laptop

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How customer feedback transforms abandoned shopping carts to purchases

There’s one major difference between in-store shopping and ecommerce that really transforms the experience—human...

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Is your research team surfacing the ROI of customer empathy?

UX researchers often face the challenge of getting stakeholders excited about their findings and...

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Customer empathy: the new metric for success

If you take a moment to think about all the companies and brands you...
Group of people sitting in a small circle talking

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Accessible UX design: the one billion user opportunity

Internet adoption in developed nations is at an all time high, hovering around 90%...

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Information architecture: a comprehensive UX guide for beginners

Information architecture is a relatively new name for a very old concept. For hundreds...