Blog
An essential guide to research operations
Introduction Is your user research department wasting time on repetitive tasks? Perhaps your approach...
Blog
What is a click test and why should it be part of your UX toolkit?
Whether it’s evaluating a current website, testing a prototype, or iterating throughout the product...
Blog
11 interesting approaches to guest checkout design
While it was once common practice to ask customers to register before moving into...
Blog
11 pleasing examples of ecommerce product copy
Good copywriting on product pages can be taken for granted or overlooked. But when...
Blog
What is guerrilla testing and how do you use it?
What is guerrilla testing? Guerrilla testing is a means of gathering user feedback by...
Blog
What’s a Customer Experience Narrative?
A Customer Experience Narrative, or CxN, is the video-based feedback and results generated...
Blog
What’s the difference between formative and summative usability testing?
Usability tests are used to discover the effectiveness of a design and evaluate the...
Blog
Demystifying UX statistics: What is p and what does p < 0.05 mean?
We spend a lot of our time analyzing the data, identifying insights, and making...
Blog
What are confidence intervals and why do we need them?
Why do we need confidence intervals? When we run usability studies we are typically...
