UserTesting Blog

Featured articles

  • Blog

    How to measure UX ROI and impact

    UX teams often face the challenge of getting stakeholders excited about their findings and...
  • Team of UX designers optimizing websites and apps

    Blog

    Top 10 UX optimization tips

    With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...
  • Blog

    How to write user experience survey questions

    When improving your product, leveraging user experience (UX) survey questions is one of the...
  • Photo showing A/B test on mobile phone

    Blog

    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
  • product design principles

    Blog

    Top product design principles for creating standout products

    Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...
  • Two women in an office reviewing a document

    Blog

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic...

All articles

Blog

Testing your patient portal UX

Patient portals have become crucial in the healthcare industry and patient experience. They allow...

Blog

Mastering the UX design process

Without a user experience design process, organizations can spend a significant amount of time...

Blog

Why digital experience matters in travel and hospitality

The travel and hospitality industry has undergone a monumental digital transformation over the past...

Blog

Best practices for great mobile app UX

In 2021, Americans spent four hours a day on their phones. Today, it's over...

Blog

Qualitative research examples

Qualitative research is a powerful tool that helps you unlock insights into the user...

Blog

UX and UI design for mobile app: Enhancing user experience and user interface

To improve the appearance of your mobile app and align it with what your...

Blog

UserTesting's vision for AI

In what felt like overnight, artificial intelligence (AI) and machine learning (ML) exploded into...

Blog

Why designers should speak the language of business

Do you know how your design contributions and inputs bring money to your company...
Team sitting at conference table in office reviewing conversion rates

Blog

Demystifying Statistics: Why and how we adjust the p-value for number of tests run

In the previous post in the Demystifying Statistics series we discussed what statistical significance...