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How to measure UX ROI and impact
UX teams often face the challenge of getting stakeholders excited about their findings and...
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Top 10 UX optimization tips
With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...
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How to write user experience survey questions
When improving your product, leveraging user experience (UX) survey questions is one of the...
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A comprehensive guide to A/B testing for CRO and UX
Here's a familiar scenario: you're at a fork in the road with two different...
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Top product design principles for creating standout products
Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...
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Why world-class retailers rely on more than NPS or CSAT
Retail executives have a lot on their minds. Businesses face multiple challenges, from economic...
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All articles

Blog

What metrics and KPIs do the experts use to measure UX effectiveness?

What’s the difference between UX metrics and KPIs? UX metrics are a set of...

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Blog

How to create and measure digital accessibility

So, you’ve been asked to make your designs and software accessible. You know what...

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Risk mitigation in digital product development

Launching any digital product comes with some degree of risk. While every founder, product...

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Blog

How media and entertainment pros mitigate risk

Throughout the last two decades, few business sectors have changed as dramatically as media...

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Why your organization needs a Chief Empathy Officer

In today’s data-driven world, organizations have more insight than ever—but you can’t rely solely...

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Blog

How to secure your human insight budget

Even when you’re fully on board with human insight and bought into the idea...

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Blog

Why the traditional automotive buying experience is running on fumes

Across every industry, user experience emerges as a focal point of business strategy...

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Blog

How to speed up your UX research

Get actionable insights faster User feedback is essential for building great user experiences. It...

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Blog

What is a short test?

Regardless of industry, there’s one vital aspect of all business that will never go...

Human understanding. Human experiences.

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