UserTesting Blog

Featured articles

  • Blog

    How to measure UX ROI and impact

    UX teams often face the challenge of getting stakeholders excited about their findings and...
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  • Team of UX designers optimizing websites and apps

    Blog

    Top 10 UX optimization tips

    With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...
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  • Blog

    How to write user experience survey questions

    When improving your product, leveraging user experience (UX) survey questions is one of the...
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  • Photo showing A/B test on mobile phone

    Blog

    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • product design principles

    Blog

    Top product design principles for creating standout products

    Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...
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  • Two women in an office reviewing a document

    Blog

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic...
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All articles

A diverse group of colleagues standing in a modern office, attentively listening to a presentation given by a man in a suit at a whiteboard

Blog

Employee-centric programs: 3 blockers and how to address them

More and more companies are starting to lean into employee-centric programs—the notion of inviting...
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Blog

5 questions to ask when assessing research priority, according to a Customer Experience Consultant

Whether your organization is large or small, one question we’ve heard again and again...
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Blog

What is the purpose of user testing?

Note: In this resource, “user testing” refers to the general process, while UserTesting signifies...
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Blog

What is UX research?

​ How we think of and practice UX ( user experience ) research has...
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Blog

User testing guidelines: A step-by-step guide to optimizing your testing process

​Note: In this resource, “user testing” refers to the general process while UserTesting signifies...
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Team of 3 people pointing to charts and graphs on sheets of paper on a conference table

Blog

Longitudinal studies

Longitudinal studies are tests that collect data on multiple occasions from the same participants...
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Group of colleagues in a meeting room, with one woman standing and pointing at a laptop screen while the others listen attentively

Blog

Employee-centric programs: what they are and how they benefit your organization

Being an HR professional right now isn’t easy. With the transition into hybrid or...
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Blog

How to write plain language for a better user experience

Good writing goes unnoticed. At least, that’s what we UX writers say to ourselves...
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Blog

Find and share video insights faster

One of the most exciting parts of UX research is diving into study results...
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