Blog
3 keys to using qualitative research in marketing campaigns
Today’s post is a summary of a talk recently given by UserTesting Research Manager...
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Customer experience metrics: a brief guide on how to measure CX
Forrester’s CX Index found that 72% of companies say improving customer experience is a...
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What UserZoom’s product journey means for modern UX research
UserZoom’s focus is to become a truly modern UX research platform for organizations, where...
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UI vs. UX: What’s the difference between user interface and user experience?
At the most basic level, the user interface (UI) is the series of screens...
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Connecting with customers in real time: Q&A with Devin Harold from Verizon and Nayaab Lokhandwala from Alaska Airlines
In a recent webinar, guest speakers Devin Harold, UX Research Manager at Verizon, and...
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UserTesting life: Join the club!
We're thrilled to announce that we're officially certified as a Great Place to Work...
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Biometrics and customer experience (CX)
Creating great customer experiences in today’s world of multiple touchpoints and heightened customer expectations...
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How the Starbucks app keeps customers coming back for another cup
In honor of National Coffee Day, we wanted to take a look at what...
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The top UX certification programs for design professionals
If you’re considering a career as a UX professional—or building on your existing skills—you...
