UserTesting Blog

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  • UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

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    UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

    Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...
  • Two women in an office reviewing a document

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    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
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    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

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Yes, your agile team needs a product roadmap

Today’s article is a guest post from our friends at ProductPlan . Enjoy! Just...

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Can AI help digital experiences feel more human?

Whenever we hear the words “artificial intelligence” it’s hard not to imagine a dystopian...

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Six agreeable examples of GDPR ready opt-in forms

The General Data Protection Regulation (GDPR), an EU privacy regulation designed to more rigorously...

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How to improve digital payment experiences

What’s in your wallet? If you’re like many Americans, there probably isn’t a lot...

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78 marketing questions to ask (and how to test them)

Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

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The gap in self-service kiosk experiences

If you’ve traveled by air, used an ATM, indulged in some fast food, visited...

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Designing for digital natives: Are you ready for Generation Z?

For years now, it seemed like you couldn’t go a day or two without...
Photo of team at conference table discussing human insights from customers

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What are human insights? Why data alone isn’t enough to create great customer experiences

What are human insights? Human insights offer a deeper understanding of customers by observing...

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Everyday empathy: practical tips for applying customer empathy

At UserTesting we’re always talking about the importance of empathy , you might even...