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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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UX and UI design for mobile app: Enhancing user experience and user interface

To improve the appearance of your mobile app and align it with what your...
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UserTesting's vision for AI

In what felt like overnight, artificial intelligence (AI) and machine learning (ML) exploded into...
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Why designers should speak the language of business

Do you know how your design contributions and inputs bring money to your company...
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Team sitting at conference table in office reviewing conversion rates

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Demystifying Statistics: Why and how we adjust the p-value for number of tests run

In the previous post in the Demystifying Statistics series we discussed what statistical significance...
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Which participant recruitment method should I use for user research?

Selecting the right participants for user research is a critical step in gathering meaningful...
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What is data cleaning and why is it important in user research?

Data cleaning is an integral part of the user research process, regardless of whether...
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What is behavioral analytics and how can you use it to improve UX?

Things aren’t going well: all metrics indicate your users aren't satisfied with your product...
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What is a think out loud (TOL) study?

What is a think-out-loud (TOL) study? TOL is a study that is used to...
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What is a user research repository?

User research encompasses data from many sources, which can be difficult to manage across...
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