UserTesting Blog

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  • UserTesting was named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026.

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    UserTesting named a leader in The Forrester Wave™ for Experience Research Platforms, Q1 2026

    Experience research is evolving rapidly—becoming more continuous, more collaborative, and more deeply embedded in...
  • UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

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    UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

    Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

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Image of frustrated user opening bank account

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Top 5 customer frustrations with digital bank account opening

Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
Team sitting at conference table in office reviewing conversion rates

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Uncover usability issues early with product research

Without thorough product research and testing, teams run a risk of launching products and...

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Qualitative research examples: Methods, approaches, and FAQs

Qualitative research is a strong tool for understanding user experiences. It helps create better...

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31 prototype testing questions every designer should ask

You already know that fast human insight is key to building a great customer...
Two women in an office reviewing a document

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What is customer journey mapping?

​Customer journey mapping serves as a critical exercise for teams dedicated to improving how...
Image of customer giving a company an NPS rating

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How to leverage Net Promoter Scores for better CX

When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
Photo showing performance metrics and benchmarking on a laptop

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Research benchmarking and baselines: What's the difference?

Research benchmarking and baselines are important tools for guiding organizations' actions and performance for...
3 designers working on a prototype at a conference table

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How to align product vision with user feedback

One of the major challenges some digital product teams find themselves struggling with, is...

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UX strategy: the foundation of a successful product

It's no secret that a comprehensive business strategy is vital to an organization's success...