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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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Seven tips for creating better digital experiences for older users

The population is shifting and the number of people in the over-60 age bracket...
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Woman sitting at desk looking at mobile phone

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The UX of IoT: Why compatibility is essential to user experience

Internet-connected devices that aren’t computers have existed since the early 1980s, when a Pennsylvania...
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The trouble with mega drop-down menus and what you can do differently

Look at this… Let’s say you’re looking to buy a Samsung watch from EE...
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Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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The importance of proper ‘framing’ in UX research

At the risk of sounding like a broken record in the UX space, ‘you...
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Zoom call showcasing two people communicating through sign language

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The evolution of accessibility in UX and why it’s important

Why should we study the history of anything? History helps us better understand where...
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Sustainability templates for usability testing

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Sustainable design: how your website can save energy and the environment

How harmful to the environment is running a website? How much energy is your...
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Interview: Stefan Twerdochlib, Product Design Lead at H&M

H&M, the Swedish multinational clothing-retail company, has recently seen enormous growth in its ecommerce...
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Six ecommerce trends for 2019

As I wrote back in 2018, the user experience of ecommerce sites has generally...
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Eight things you should know about using Zoom or Skype for remote research

Are you interested in conducting remote user research but you’ve noticed that Zoom has...
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