Blog
How to leverage Net Promoter Scores for better CX
When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
Blog
Research benchmarking and baselines: What's the difference?
Research benchmarking and baselines are important tools for guiding organizations' actions and performance for...
Blog
How to align product vision with user feedback
One of the major challenges some digital product teams find themselves struggling with, is...
Blog
UX strategy: the foundation of a successful product
It's no secret that a comprehensive business strategy is vital to an organization's success...
Blog
How to build a customer experience strategy framework
In today’s competitive market, great customer experience is a key driver of success. As...
Blog
Digital innovation and insights driving customer-centric transformation: THiS Connect London 2024
The Human Insight Summit (THiS) Connect: London 2024 was a must-attend event for digital...
Blog
How to achieve product-market fit
According to CISQ, $2.26 trillion is spent on software re-work in the US So...
Blog
The UX of AI art generators: magical, mystifying, and macabre
The new tools to create images through artificial intelligence are both delightful and frustrating...
Blog
4 ways to test your brand
Even if your brand messaging is clear and consistent, that doesn't mean your audience...
