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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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Eight things you should know about using Zoom or Skype for remote research

Are you interested in conducting remote user research but you’ve noticed that Zoom has...
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Two women discuss over a tablet.

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13 experts on quantifying the commercial impact of UX research with A/B tests

I have an inkling that UX and A/B testing should work together more often...
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Interview: Veronica Bogdacenco, Conversion Rate Optimisation Manager at Buzz Bingo

We recently chatted with Veronica Bogdacenco, Conversion Rate Optimisation Manager, about her role in...
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Interview with Stephen Apap on the role of UX research at Betsson

Stephen Apap, Lead UX Researcher at Betsson Group, has been with the online gambling...
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Interview with Naomi Williams, UX Researcher at William Hill

UX at William Hill is all about understanding the psychology behind customer decisions and...
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Integrate UX research throughout product development to impact business goals

UserZoom’s State of UX Survey 2022 delivers a collection of industry-enlightening insights. But one...
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How we built the UserZoom GO plugin for Adobe XD

The goals for our Adobe XD plugin Streamline building and launching a usability test...
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How too much choice can be a problem for online retailers

How too many products and options on retail websites can impact conversions and how...
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How to understand UX if you’ve been thrown in at the deep end

Digital product companies are increasingly realizing that user experience (UX) is critical to their...
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