UserTesting Blog

Featured articles

  • Two women in an office reviewing a document

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    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
  • Blog

    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

All articles

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17 types of tests UX teams run with UserTesting

Optimizing the user experience (UX) requires a flexible understanding of user perspectives across various...

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Product validation testing: 6 steps to develop the best features

Product validation testing is key in turning ideas into products that work well and...
People laughing while sitting at a table with coffee

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How to create customer personas

How well do you know your customers? If you’re like most of us, probably...

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Best prototyping tools for product and UX designers

For some, failure isn’t an option. But for designers, it’s just part of the...
A woman at a salon checkout counter smiling as she interacts with a client, while using a touchscreen point-of-sale system

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13 Powerful customer retention strategies

Effective customer retention strategies can make or break the success of enterprises. While acquiring...

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10 signs of a bad user experience (UX)

At one point or another, everyone has been the victim of a bad user...

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What is user validation testing?

Getting people to visit your organization's website is one thing. Another is ensuring they...

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How UserTesting is used at different stages of startup growth

No matter the size of your organization, the ability to quickly gather human insight...

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8 ways UserTesting can help UX design teams

Good UX design teams continually seek tools and approaches to better understand their customers...