UserTesting Blog

Featured articles

  • Two women in an office reviewing a document

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    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
  • Blog

    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

All articles

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4 customer stories that blew our minds in 2023

In an era of uncertainties, today's most successful brands center on customer truth. They...
Photo of a woman sitting on a couch looking at a mobile phone

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A guide to digital customer experience strategy

An effective digital customer experience strategy is essential for organizational success in the modern...

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30 product discovery questions to ask about your next project

Product discovery is an essential phase of product development. During product discovery, cross-functional teams...

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A comprehensive overview of CX design

In today's competitive market landscape, customer experience (CX) can be a key differentiator between...

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End-user experience monitoring

When it comes to digital experiences, users are raising their expectations. Digital product teams...

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What are UX analytics and why do they matter?

When building a digital product or experience, user experience (UX) analytics are some of...

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The ROI of consumer insights when building digital finance products

Laura Rae is the founder of OpenBox, a digital transformation consultancy that specializes in...
Team of UX designers optimizing websites and apps

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Top 10 UX optimization tips

With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...

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Why your organization needs a customer-centric approach

It's a competitive world out there. Markets evolve at lightning speed, and customer preferences...