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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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All articles

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How to get insights when you can’t talk to your users

Gathering user insights when designing is very important, but it can be hard to...
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How to generate ideas for CRO tests and how often should you run them?

For businesses looking to provide a better user experience and improve conversion rates...
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Four tips on extracting UX insights from videos faster

Moving out of one’s comfort zone is hard. It’s called a comfort zone for...
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How to empower your team with UX metrics

So, you’ve decided to start measuring the user experience of your products. Your next...
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Asurion's three steps to developing frontline attitudinal personas

In the world of UX we often talk about how important it is to...
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How to design the same product for two different personas

There are many products that appeal to multiple ages, genders, and backgrounds, but what...
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How to deal with limited budgets for user research recruitment and tools

Although we strive to work in an environment where user research is a part...
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Woman sitting at desk with laptop and phone holding a coffee mug

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How to build a UX portfolio

UX Portfolios: the new bane of any UX designer’s life. A showcase of not...
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How online banks can improve their user experience

A focus on innovation, in terms of the user experience, has helped new banks...
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