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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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Contextual inquiry: A comprehensive guide

Contextual inquiry in the user experience Contextual inquiry is a valuable tool in your...
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10 brilliant tools used for product design to streamline your workflow

Exceptional product design allows your organization to create exceptional user experiences that solve real...
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research ops

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Vodafone UK cuts time-to-insight by 17% with streamlined research ops

By offloading day-to-day tasks to the UserZoom platform, Vodafone UK’s research operations have dramatically...
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Website checklist: Test and optimize your website before launch

Pre-launch tests enable you to evaluate whether your website can withstand real-world usage scenarios...
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9 user experience (UX) metrics you should know

Product designers know how important it is to create a seamless and satisfying user...
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How to evaluate product concepts and prototypes with UserTesting

For any organization—especially startups and digital agencies—evaluating concepts and prototypes quickly can be the...
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Future-proof your UX research career

Involving UX research in organizations’ product development decisions is a vital component of creating...
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17 types of tests UX teams run with UserTesting

Optimizing the user experience (UX) requires a flexible understanding of user perspectives across various...
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Product validation testing: 6 steps to develop the best features

Validation testing in product development is a strategy that ensures a product aligns precisely...
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