UserTesting Blog

Featured articles

  • Two women in an office reviewing a document

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    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
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    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
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    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

All articles

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Hook smart: seven UX lessons on reader retention for news websites

Publishers in general, and news websites in particular, have been facing a serious challenge...

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Top tips for optimizing your site search UX

When implemented effectively, site search provides a fast and easy way for customers to...

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Top ecommerce UX tips for the holiday shopping season

November and December are the two busiest months of the year for the majority...
Family of three sitting together while looking at a tablet

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16 tools and resources for improving online accessibility

So, you’ve decided that you want to improve the accessibility of your website. Or...

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Scaling customer empathy at Trivago

By enabling stakeholders to connect with customers weekly, Trivago’s research team supports continuous discovery...

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Seven tips for creating better digital experiences for older users

The population is shifting and the number of people in the over-60 age bracket...
Woman sitting at desk looking at mobile phone

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The UX of IoT: Why compatibility is essential to user experience

Internet-connected devices that aren’t computers have existed since the early 1980s, when a Pennsylvania...

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The trouble with mega drop-down menus and what you can do differently

Look at this… Let’s say you’re looking to buy a Samsung watch from EE...
Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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The importance of proper ‘framing’ in UX research

At the risk of sounding like a broken record in the UX space, ‘you...