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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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Six guidelines for successful prototype testing

“Is my prototype testable?” It’s a frequently asked question when running usability studies with...
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What sample size do you really need for UX research?

At some point in your career you may have heard “Testing with five is...
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What is a customer journey map and why do you need one?

What does a customer journey map look like? What does it consist of? What...
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Person on a phone call looking at his laptop

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Improving the employee experience: how to build a usable internal web portal

Creating a user-friendly, time-saving and efficient internal portal isn’t for the faint of heart...
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Andon Cord: How to deal with the failure of UX

Good UX can save lives. Good UX can lead to increased sales and fun...
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4 people in a team meeting in conference room

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A product manager’s guide to making design decisions

Product managers know that the roadmaps, backlogs and estimations are meaningless compared to the...
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21 expert opinions on the UX of ecommerce checkout

When you buy from an ecommerce site, you're inevitably routed through a checkout experience...
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Who benefits from human insight?

​ It’s no secret that professionals are being asked to do more with less...
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Card sorting: User feedback for designing customer-first information architecture

There’s something satisfying about the term card sorting. Something only those with a penchant...
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