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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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What are anti-personas and why are they important?

We’ve all heard of personas – the people who we expect to use our...
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Seven ways to visual research for deeper understanding

Visualizing data plays a huge role in how we record, collect, analyze and store...
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A simple template for writing usability tasks

Crafting tasks and scenarios for a usability study is a balancing act. In order...
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What is participant recruitment and how to overcome the challenges?

Ask the nearest researcher about their most persistent pain points in usability testing, and...
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9 tips for automating your usability testing process

Usability testing is a fundamentally human process. But it can be greatly enhanced by...
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What is the Jobs-to-be-Done framework?

In design and technology, it's easy to get captivated by new ideas. However, focusing...
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What's the difference between a UX researcher and a UX designer?

For those outside of the UX world, once common question that emerges is: What's...
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Designing UX for nonprofits: what do the experts say?

Good user experience (UX) practices have a natural home in the nonprofit space. After...
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Should UX professionals get a PhD?

There are a lot of opportunities for UX professionals to learn more about the...
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