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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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How to create customer personas

How well do you know your customers? If you’re like most of us, probably...
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Best prototyping tools for product and UX designers

For some, failure isn’t an option. But for designers, it’s just part of the...
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A woman at a salon checkout counter smiling as she interacts with a client, while using a touchscreen point-of-sale system

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13 Powerful customer retention strategies

Effective customer retention strategies can make or break the success of enterprises. While acquiring...
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10 signs of a bad user experience (UX)

At one point or another, everyone has been the victim of a bad user...
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What is user validation testing?

Getting people to visit your organization's website is one thing. Another is ensuring they...
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How UserTesting is used at different stages of startup growth

No matter the size of your organization, the ability to quickly gather human insight...
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Product roadmaps: The ultimate guide

As products grow more complex with additional features, platforms, and customer segments, it's important...
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8 ways UserTesting can help UX design teams

Good UX design teams continually seek tools and approaches to better understand their customers...
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5 customer stories that blew our minds in 2023

In an era of uncertainties, today's most successful brands center on customer truth. They...
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