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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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How to create personas using Google Analytics

Personas are a powerful way for marketing and product teams to humanize their craft...
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Craigslist: Success without design

Craig Newmark moved to San Francisco at the height of the internet boom in...
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A brief guide to Minimum Viable Product (MVP) in UX

If you're new to the world of UX and product design, you may be...
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31 expert opinions on the importance of UX in marketing

The phrase "user experience" is most often thought of in terms of product. It...
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Man sitting at his desk with headphones on, smiling at his computer monitor

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How to run a true intent study

What is a true intent study? A true intent study is a type of...
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A comprehensive guide to in-depth interviews (IDIs)

You might have user data. But do you fully understand the why behind the...
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An essential guide to research operations

Introduction Is your user research department wasting time on repetitive tasks? Perhaps your approach...
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What is a click test and why should it be part of your UX toolkit?

Whether it’s evaluating a current website, testing a prototype, or iterating throughout the product...
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Woman holding credit cart looking at laptop

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11 interesting approaches to guest checkout design

While it was once common practice to ask customers to register before moving into...
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