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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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Two women in an office reviewing a document

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11 pleasing examples of ecommerce product copy

Good copywriting on product pages can be taken for granted or overlooked. But when...
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3 coworkers huddled around a desk pointing to a tablet

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What is guerrilla testing and how do you use it?

What is guerrilla testing? Guerrilla testing is a means of gathering user feedback by...
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What’s a Customer Experience Narrative?

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What’s a Customer Experience Narrative?

​ A Customer Experience Narrative, or CxN, is the video-based feedback and results generated...
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What’s the difference between formative and summative usability testing?

Usability tests are used to discover the effectiveness of a design and evaluate the...
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Demystifying UX statistics: What is p and what does p < 0.05 mean?

We spend a lot of our time analyzing the data, identifying insights, and making...
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Two women discuss over a tablet.

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What are confidence intervals and why do we need them?

Why do we need confidence intervals? When we run usability studies we are typically...
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What metrics and KPIs do the experts use to measure UX effectiveness?

What’s the difference between UX metrics and KPIs? UX metrics are a set of...
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Family of three sitting together while looking at a tablet

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How to create and measure digital accessibility

So, you’ve been asked to make your designs and software accessible. You know what...
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Risk mitigation in digital product development

Launching any digital product comes with some degree of risk. While every founder, product...
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