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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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A comprehensive overview of customer loyalty programs

Remember the punch cards at the local frozen yogurt stand? Ten visits and ten...
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How to create impactful UX audits with direct customer insights

Robust user experience (UX) is a critical driver of an organization’s success. Studies show...
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What is product discovery and why is it important?

Product discovery marks the beginning of a journey. It’s a team’s first vital step...
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UX surveys: Learn more about this quantitative research method

Surveys help organizations understand users better by getting direct customer feedback. Many UX teams...
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Prioritizing UX testing according to your organization's risk tolerance

Every user-centered organization must understand the value of usability testing . It provides invaluable...
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Creating a product development strategy that drives results

Product development can be a challenge. With tech evolving fast and people's expectations constantly...
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Product discovery process in Agile

When your teams have a revolutionary software project on the horizon promising a positive...
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4 UX design concepts based on psychological theories

The study of psychology is useful for people in practically any industry, but few...
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What is UX research?

How we think of and practice UX ( user experience) research has evolved rapidly...
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