Likert scales assess the degree to which a test participant agrees or disagrees about a given statement, on a scale of 1 to 5, with 5 commonly representing “strongly agree,” and 1 signifying “strongly disagree.” Due to the numeric scale, these assessments offer more insight than a “yes” or “no” question, which is often too black and white and doesn’t allow for any neutrality.
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Contact SalesNo matter your test subject, Likert scales can measure a participants satisfaction, perceptions, opinions, and attitudes.
1. Clarify the endpoints of your rating scale.
2. Include both sides of the rating scale in your question, as well as in the endpoint fields.
3. 1 should always be the “pain” point of the rating scale, and 5 should always be the “positive” point.
4. Use the optimal number of points on your rating scale.
5. Measure one element or action at a time with your rating scale.
6. Gain deeper context by allowing additional information in your rating scale.