Mid-market

Similar to small businesses, there’s no set definition of a mid-market organization, as factors at play include revenue and assets. 

What are the characteristics of a mid-market organization? 

• Approximately 48 million Americans are employed by mid-market organizations 
• Concentrated in service-oriented industries 
• Difficulty obtaining capital 
• Typically not publicly traded 
• Revenue can range from tens to hundreds of millions of dollars annually, or up to one billion 
• Mostly privately-owned 

What should I know about mid-market organizations? 

• The middle market represents almost 3% of all businesses in the United States
• Despite not being classified as large, they take credit for one-third of private sector gross domestic product (GDP)  
• Mid-market firms outpace both small and larger organizations when it comes to employment growth 

How does user feedback benefit my mid-market organization? 

UserTesting’s mid-market customers have included Evernote, FamilySearch, and the Philadelphia Inquirer, among others, and our contributors’ insight has helped them evolve into the organizations you know and use today. 

Here’s a glimpse of what user feedback can help you do: 

• Innovate and capture market share 
• Increase speed-to-market 
• Adapt to evolving customer needs