User experience (UX) research

Why is UX research important?

Traditionally, user experience (UX) research is the practice of studying user interactions to help with the design of people-first products and experiences.

Nonetheless, the meaning of UX can vary depending on who you’re talking to. For product teams, UX research might mean validating prototypes and concepts, and for marketing teams, it may mean testing brand designs and messaging before a launch. In other words, UX research is no longer a practice held in one corner of the business. The most successful organizations empower all teams to collect user and customer insights in order to make better business decisions.