Reckitt Benckiser Group plc (RB) is a British multinational consumer goods company headquartered in Slough, England. It is a leading producer of health, hygiene, and home products, and its brands include Dettol, Neurofen, and Durex, to name a few.To optimize their digital shelves and pick the product images and descriptions their customers found the most impactful, attractive, and informative, they decided to run several studies with UserZoom.
In this success story, discover how UserZoom enables RB to:
UserZoom allowed us to quickly and easily test online assets that we hadn't previously been able to test. As a result, we were able to change the elements of our e-commerce content that were most closely linked with conversion rates, ultimately leading to an increase in sales.
UserZoom user, Reckitt Benckiser
Ecommerce team