TaxSlayer + UserTesting

The team hypothesized that the form selection page wasn’t prioritized for scannability. They developed two new design approaches. Then, they ran a series of usability tests via UserTesting and compared self-reported ease-of-use alongside each user's time on task.

When TaxSlayer measured users' time on task, the results were significant. The existing design clocked users averaging 17.65 seconds to locate a form in the list. But through the design changes, they brought that time down to 3.63 seconds. That was a 79% reduction in time on task. They also found a year over year 7.37% reduction in time on page, meaning tax preparers were completing their taxes quicker.