Guides

Resources on UX, CX, UI, design, and research for practitioners and teams

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Proving the ROI of UX research

Uncover the hidden ROI of customer feedback and learn how to align your organization around actionable insights that drive results.

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Proving the ROI of UX research
Quantitative and Qualitative Insights Better Together | Cover Image

Guide

Quantitative and qualitative insights: better together

Different testing methodologies deliver different insights—all with unique, individual value. To deliver elite customer...
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The complete guide to user testing websites, apps, and prototypes | Cover

Guide

The complete guide to user testing websites, apps, and prototypes

Understanding your customers is the key to any successful business, to ensure that you...
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UserTesting for product design teams

Guide

UserTesting for product design teams

65% of UX designers say they don’t have research resources to help them gather...
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Image of a woman sitting in front of a laptop speaking and gesturing with her hands

Guide

Guide to human insight for UX research teams

This five-part guide is designed to help UX researchers (as well as those advocating...
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