Reports

Industry reports and guides for product, design, and competitive studies to bring you actionable data and insights.

Featured reports

Forrester Wave 2026 Image Assets

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UserTesting named a leader in The Forrester Wave™ 2026

UserTesting named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026—see why and access the full report.

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AI is speeding up design—but not confidence. Learn how 183 designers navigate risk, validation, and accountability in 2026’s AI-driven workflows.

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Defensible Design in the Age of AI

First-party insights on how design leaders navigate speed, risk, and decision readiness Why we...
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Teaser Image for Forrester TEI Study 2025

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Forrester TEI Report, 2025

The 2025 Total Economic Impact study of UserTesting, conducted by Forrester Consulting, shows an impressive 4x return on investment. Discover how UserTesting's Human Insight Engine provides enterprises with a competitive advantage by reading the full report.

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AI is speeding up design—but not confidence. Learn how 183 designers navigate risk, validation, and accountability in 2026’s AI-driven workflows.

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Defensible Design in the Age of AI

First-party insights on how design leaders navigate speed, risk, and decision readiness Why we...
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Digital assets for State of AI 
in Retail Experiences 
2026 Research Report

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UserTesting’s 2026 State of AI in Retail Experiences

Executive Summary: Retailers are moving quickly to add AI to digital experiences. Shoppers are...
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Fast, and clean leadership signal design executive POV report

Leadership Signals

Fast, and certain

The new efficiency mandate for design leaders

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TEASER-PulseReport-Q3-2025-Finserv-960x540

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Pulse Report: Financial Services, Q3 2025

Get Inside the mind of today’s financial consumer Economic uncertainty, rising customer expectations, and...
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As seen on my feed: a global study of social media shopping behaviors

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Black Friday and the rise of AI: how shoppers are balancing excitement, inflation, and trust

Black Friday has always been a test of patience, planning, and price-watching. But in...
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Digital assets for UserTesting High Tech Pulse Report Q3

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Pulse Report: AI adoption slows after rapid surge (High Tech, Q3 2025)

Tech industry insights In the Tech industry, staying ahead of rapid change isn’t just...
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Leadership Signals

Stop Guessing, Start Knowing

How marketers can use fast feedback to break through to...

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Digital assets for Q3 2025 Pulse retail report

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Pulse Report: Retail, Q3 2025

Introduction to the Q3 2025 Pulse Report results The Q3 2025 Retail Pulse Report...
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TEASER-PulseReport-Q2-2025-Media Ent-960x540

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Pulse Report: real-time signals from Q2’s media and entertainment landscape (streaming, AI, personalization)

Media and Entertainment Industry Insights As the Media & Entertainment industry evolves, staying ahead...
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