Ad testing

We can all likely think of a time when an organization’s advertising fell short, whether it was as careless as a spelling mistake or as detrimental as trivializing a sensitive topic or unintentionally being discriminative. And thanks to the digital age, content has a way of living on, which means there’s minimal room for mistakes.

Whether your organization has been around for a while or not, your advertisement is the entryway to your brand and can make or break a first impression with a potential customer—or further cultivate the relationship with a returning one. Whether your focus is your imagery, messaging, or competition, this template offers questions you didn’t think to ask and more.

Properly vetting your advertising in the early stages of development ensures your messaging is understood and well-received, and gets you that much closer to customers committing to your desired call to action. Your ad testing should be dependent on the development stage of your product. If your product is still an idea, consider honing in on the name or imagery. If your product has already been introduced on the market, focus on its messaging or signature elements.

This ad testing template is for you whether you need inspiration, a guideline that can be customized, or are starting from scratch.