Concept testing

Concept testing is defined as a method of research that involves getting feedback from customer segments that make up your target market to validate your concept before building or launching it.

When you’re exploring a new market, creating a new feature, or want feedback from your users to ensure you’re maximizing the value of your solution. Leverage our concept testing template to iterate and build a solution that resonates with your customers. This concept validation and testing template offers pre-made questions you can reuse, build off, or be inspired by.

Whether your product is a physical or a digital experience, you’re more likely to meet and exceed customer expectations if you consider your target demographic’s perspectives throughout the development process—from concept testing to delivery. That way, you’re creating solutions and experiences that match what your customers are seeking, filling a gap in the market, and reducing the risk of making mistakes. Additionally, by separating the good from the bad and the good from the great ideas early on, you’re saving your various teams time, effort, and money that may have been on the line if you didn’t get additional viewpoints.