Data privacy

The data privacy ecosystem becomes more layered and complex each day. Not only is there new and evolving privacy legislation to navigate but brand perception and trust among consumers is directly impacted by an organization’s data security stance. More consumers are becoming ‘data conscious,’ with  nearly a third of consumers halting their purchases from an organization over their data policies or practices.

By using customer insight to optimize data privacy experiences for transparency, accessibility, and trust, organizations can dramatically improve customer acquisition and loyalty. When customers can find, understand, and choose what data is collected by the organizations they interact with and how it is used, they are significantly more likely to engage, convert, and advocate for a product or service.
 

Over half of consumers reveal that they’re not able to effectively protect their personal data, primarily because it’s too difficult to understand how organizations are using their data, establishing the foundation for consumer trust should begin as early as possible. 

Whether your team is creating a new product that requires personal data, or making changes to your existing data privacy strategy, the data privacy templates will help your team gauge your customers’ understanding and comfort with sharing their information early and often.