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Black Friday + Cyber Monday optimization

Ensure your digital shopping experiences are ready to exceed customer expectations before the holiday rush

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What you'll learn

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More effectively formulate Black Friday promotions and campaigns to drive better sales

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Better understand shopping behaviors and make adjustments when necessary

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Learn about customers’ in-store experiences more quickly—both gains and pains

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Understand what may be leading to cart abandonment faster and resolve the issues

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Ensure smoother online purchase flows

Featured resource

Pulse Report: Retail, Q1 2025

Uncover the drivers behind consumer loyalty and how innovative retailers can set themselves apart in an increasingly competitive market in UserTesting's quarterly report.

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Additional resources

Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.

Hero image Improving NPS 
through user insights: 
A quick-start guide 
for researchers

Boost your NPS

Learn how to boost your NPS with human insights