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Landing page conversions

Optimize conversions with insights about what motivates your customers

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What you'll learn

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The strengths of a competitor’s landing page to find opportunities for a competitive advantage

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Potential improvements to your landing page based off points of friction

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Whether customers are effectively moving through your purchase funnel or not

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Points of confusion or clarity while contributors complete a flow

Hear from our customers

Online gambling company Betway Group realized that their customers preferred using their mobile app over their website. Aiming to boost the percentage of customers who download the Android app in two targeted regions, Betway needed to leverage external landing pages. UserTesting’s contributors pointed out that the website’s language was overly technical while pop-up messages caused hesitation. Armed with this new insight, Betway created a new landing page dedicated to app downloads—seeing an increase in app downloads by 600 percent in the regions they were targeting. And internally, realizing the impact of CX, Betway’s various departments have increasingly asked for more human insight.

Additional resources

Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.

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Template

Competitive comparison

Learn how customers feel about competitors and where you need an edge

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Template

Customer journey

Understand how customers engage with your brand or products across multiple touchpoints

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Template

Card sorting

Card sorting templates and resources

Better understand this qualitative research method and the benefits of contributors grouping content and labeling categories

Additional resources

Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.

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Solutions

For Marketing teams

Drive growth, optimize digital experiences, and more effectively manage brand reputation with critical insights from real customers. Get on-demand feedback on all your marketing campaigns and assets.

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Solutions

Product and Design

Collect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.

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Solutions

For UX research teams

Conduct generative, formative, and evaluative research, or get quick insights from real users. Drive alignment across teams with human insight, backed by a proven framework for continuous testing and a shared understanding of customer needs.

Forrester

Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.