Landing page conversions

The typical landing page conversion rate across various fields is 9.7 percent, according to HubSpot. And despite landing pages being the least favored kind of sign-up form, they have the highest conversion rate at 23 percent. There’s no doubt, prioritizing your landing page helps ensure positive first impressions and customer loyalty, leading to higher conversions rates and lifetime values.

Through moderated or unmoderated testing, interviewing, recording, and observing your site visitors gives you another layer and dimension of understanding—that written feedback and analytics alone might not give you. By following along on a user’s screen as they interact with your landing page, this puts you in the user’s shoes and helps you see your landing page through their eyes.

If you’re creating a landing page for the first time, we recommend creating several design options before investing time and money into development. If you’d like test participants to serve as a “tiebreaker” for multiple designs that your internal teams can’t agree on, consider A/B testing. By featuring these preliminary designs in a study, hand-in-hand with this template, you’ll receive either validation of or new suggestions for your vision with participant feedback.