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Landing page conversions
Optimize conversions with insights about what motivates your customers
![Teaser images for the Template page](https://usertesting.widen.net/content/anvbor70x9/webp/IMAGE-teaser-templates-useabilityscore-725x512.png?crop=yes&k=c&w=725&h=512)
What you'll learn
![Icon illustration of the number 1](https://usertesting.widen.net/content/8439c57e-a97d-4a17-aefe-5d957cc2f20d/webp/ICON-%20number-01-88x88.png?crop=yes&k=c&w=88&h=88)
The strengths of a competitor’s landing page to find opportunities for a competitive advantage
![Icon illustration of the number 2](https://usertesting.widen.net/content/dc76f624-4a17-4251-bc27-a00b23e2fde3/webp/ICON-%20number-02-88x88.png?crop=yes&k=c&w=88&h=88)
Potential improvements to your landing page based off points of friction
![Icon illustration of the number 3](https://usertesting.widen.net/content/9ec33833-8c9d-4fe6-a044-870ab2f75d1f/webp/ICON-%20number-03-88x88.png?crop=yes&k=c&w=88&h=88)
Whether customers are effectively moving through your purchase funnel or not
![Icon illustration of the number 4](https://usertesting.widen.net/content/0e753f97-05d6-432c-b587-f94c67695844/webp/ICON-%20number-04-88x88.png?crop=yes&k=c&w=88&h=88)
Points of confusion or clarity while contributors complete a flow
Hear from our customers
Online gambling company Betway Group realized that their customers preferred using their mobile app over their website. Aiming to boost the percentage of customers who download the Android app in two targeted regions, Betway needed to leverage external landing pages. UserTesting’s contributors pointed out that the website’s language was overly technical while pop-up messages caused hesitation. Armed with this new insight, Betway created a new landing page dedicated to app downloads—seeing an increase in app downloads by 600 percent in the regions they were targeting. And internally, realizing the impact of CX, Betway’s various departments have increasingly asked for more human insight.
![](/sites/default/files/usertestingv3/styles/text_media_desktop_/public/2021-10/Story%20Hero%20Image%20-%20595x397%20-%20Betway.jpg)
Additional resources
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Additional resources
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
![Forrester](/sites/default/files/usertestingv3/styles/height_440px/public/2023-09/Forrester.png.jpg)
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.