TEST IDEAS AND PROTOTYPES
Prototype evaluation
Observe users using a pre-production experience
![Teaser images for the Template page](https://usertesting.widen.net/content/cn4jwmggb3/webp/IMAGE-teaser-templates-cardsort-725x512.png?w=725&itok=0mU9Pl_e)
What you'll learn
![Icon illustration of the number 1](https://usertesting.widen.net/content/8439c57e-a97d-4a17-aefe-5d957cc2f20d/webp/ICON-%20number-01-88x88.png?crop=yes&k=c&w=88&h=88&itok=mpuHQBpa)
How to quickly gather perspectives from customers to get proof of concept before a project is complete
![Icon illustration of the number 2](https://usertesting.widen.net/content/dc76f624-4a17-4251-bc27-a00b23e2fde3/webp/ICON-%20number-02-88x88.png?crop=yes&k=c&w=88&h=88&itok=__MagMMk)
How to identify areas for improvement
![Icon illustration of the number 3](https://usertesting.widen.net/content/9ec33833-8c9d-4fe6-a044-870ab2f75d1f/webp/ICON-%20number-03-88x88.png?crop=yes&k=c&w=88&h=88&itok=2uCwEjRb)
Validation of your product-market fit and decisions to verify that there's a need for your product or experience
![Icon illustration of the number 4](https://usertesting.widen.net/content/0e753f97-05d6-432c-b587-f94c67695844/webp/ICON-%20number-04-88x88.png?crop=yes&k=c&w=88&h=88&itok=ZzT3U-Xf)
Existing points of friction in your designs that need to be addressed to improve the user experience
Hear from our customers
Learn how the Panera Bread team tested Figma prototypes and cooked up an 18% increase in per-visit revenue
![Customer Story Images](https://usertesting.widen.net/content/n9aypcswgg/web/STORY-teaser-panerabread-410x205.png?w=725&itok=zcrZWRWs)
What to test next
After completing a website evaluation test, consider taking a look at the templates for website comparison to do competitive or historic research, website conversions to analyze how to best persuade customers, and website navigation to assess its ease of use.
Additional resources
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
![Forrester](/sites/default/files/usertestingv3/styles/height_440px/public/2023-09/Forrester.png.jpg?itok=48KPsfHf)
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.