About the author

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Amrit Bhachu

Amrit is a Principal Customer Experience Consultant at UserTesting (headquartered in EMEA) with over 15 years of experience as part of and leading UX research teams. He’s taken a keen interest in understanding user behavior and helping businesses deliver success.

All works by Amrit Bhachu

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Blog

Future-proof your UX research career

Involving UX research in organizations’ product development decisions is a vital component of creating...
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Blog

How CX programs avoid getting defunded by translating their ROI

During a Forrester event, we heard anecdotally how customer experience (CX) programs are getting...
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Blog

End bottlenecks: how human insight is changing research habits

This is part one of a series of blog posts in which Amrit Bhachu...
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Blog

Why organizations shouldn't rush their sustainability efforts

The issue of sustainability is increasingly gaining the attention of governments, businesses, and consumers...
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Blog

How proactive qualitative research drives innovation and enriches quantitative data

Proactive qualitative research, or continuous insights, gives business teams the opportunity to deliver outputs...
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Blog

How times of uncertainty shape the future of your business

We’ve heard the phrase “ we are in unprecedented times,” a lot over the...
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