All works by Jennifer DeRome

Blog

What’s in your wallet? How to improve digital payment experiences

What’s in your wallet? If you’re like many Americans, there probably isn’t a lot...

Blog

How to build empathy and connect with customers through microcopy

When we think about great customer experience, it’s easy to get caught up with...

Blog

The empathy gap in self-service kiosk experiences

If you’ve traveled by air, used an ATM, indulged in some fast food, visited...

Blog

Designing for digital natives: Are you ready for Generation Z?

For years now, it seemed like you couldn’t go a day or two without...

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31 prototype testing questions every designer should ask

You already know that fast human insight is key to building a great customer...

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Get the most out of surveys without frustrating customers

In today’s Experience Economy , it’s nearly impossible to make it through an experience—whether...

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6 product management terms product teams want you to know

No matter your role, if you’re focused on creating great customer experiences, chances are...

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Customer empathy—it's just like riding a bike

Anyone who’s ever learned to ride a bike can likely recall their maiden voyage...

Blog

Healthcare chatbot diagnosis: will consumers trust them with their health?

Technology has transformed many things in our day-to-day lives. Just about anything can be...