About the author

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Jennifer DeRome

Jennifer is a content strategist, copywriter, and digital marketer. When she's not dreaming up new ways to connect with audiences through content, you can find her traveling around the world or enjoying a glass of wine and a good book.

All works by Jennifer DeRome

Blog

A comprehensive overview of customer experience design

In today's competitive market landscape, customer experience (CX) can be a key differentiator between...
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Blog

How to build empathy and connect with customers through microcopy

When we think about great customer experience, it’s easy to get caught up with...
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Blog

How to choose the right participants for your UX research

One of the most important factors that contribute to a successful user research study...
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Blog

27 questions every retailer should ask their customers

It wouldn’t be a stretch to assume nearly every retailer would like to get...
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Blog

What is user experience?

More and more companies are learning that to stay competitive, they need to invest...
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Blog

Content testing and measurement: how to evaluate and what to use

Getting feedback on visual elements is a fairly straightforward affair for many user experience...
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Three people talking to each other in a pink office

Blog

How to get started with user feedback

​ User feedback allows you to understand user expectations and impressions throughout the design...
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Blog

How University of Washington Master’s students used human insight to improve the customer support experience

A capstone project is an important project that represents the culmination of years of...
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Blog

Deceptive patterns: the sinister side of UX

Several months ago I signed up for a free trial account with a popular...
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