About the author

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Jennifer DeRome

Jennifer is a content strategist, copywriter, and digital marketer. When she's not dreaming up new ways to connect with audiences through content, you can find her traveling around the world or enjoying a glass of wine and a good book.

All works by Jennifer DeRome

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Blog

How storytelling brings experiences to life

From childhood, people are naturally drawn to stories. They connect us with the world...
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Blog

Can AI help digital experiences feel more human?

Whenever we hear the words “artificial intelligence” it’s hard not to imagine a dystopian...
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Blog

How to improve digital payment experiences

What’s in your wallet? If you’re like many Americans, there probably isn’t a lot...
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Blog

78 marketing questions to ask (and how to test them)

Spectacular marketers are the ones who are always asking the right marketing questions. They’re...
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Blog

The empathy gap in self-service kiosk experiences

If you’ve traveled by air, used an ATM, indulged in some fast food, visited...
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Blog

Designing for digital natives: Are you ready for Generation Z?

For years now, it seemed like you couldn’t go a day or two without...
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Blog

Get the most out of surveys without frustrating customers

In today’s Experience Economy , it’s nearly impossible to make it through an experience—whether...
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Blog

6 product management terms product teams want you to know

No matter your role, if you’re focused on creating great customer experiences, chances are...
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Blog

Customer empathy—it's just like riding a bike

Anyone who’s ever learned to ride a bike can likely recall their maiden voyage...
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