All works by Jennifer DeRome

Blog

Invisible UI: a hidden opportunity for great UX

Several years ago I treated myself to dinner at a fancy restaurant in Paris...
Millennial woman resting head on suitcase while looking at mobile phone

Blog

The Millennial marketing myth

It’s hard to go a day without hearing the term ‘Millennial.’ By now, it...

Blog

Laying the foundation for a great UX team

Today's post is an excerpt from our eBook, 4 Stages of building and scaling...
Illustration of a laptop, pencil, headphones, and a lightbulb illustrating ux design

Blog

User-centered design thinking and the product lifecycle

Great experiences may feel magical, but they’re not magic. For every memorable and delightful...

Blog

4 exercises to spruce up your team's UX skills

Springtime is one of my favorite times of the year. Every time good old...

Blog

To block or not to block: Can UX and digital advertising be friends?

It’s a rare occasion that I pay attention to an advertisement—let alone enjoy one...

Blog

Does anticipatory design assume too much?

In my previous life working in finance, I worked long hours, had a tortuous...

Blog

Engage and delight your users with empty states

A few years ago, I was midway through a trip around the globe and...
Photo of a group of office workers at a conference room table using their mobile phones

Blog

Will AI replace your smartphone?

Can you imagine life without your smartphone? Seriously. The last time I forgot mine...